CRUMS®

CRM, Unified Communications, BI & Middleware Solution

CRUMS® is much more than a simple CRM solution. Realizing the need of every bank through discussions, analysis and study of system implementations in financial institutions, CRUMS® has been developed as “The Solution” for addressing the core problem being faced by most banks, i.e. “bridging the isolated systems by removing manual and scheduled, partial interactions while overcoming the limitations of legacy and un-customizable systems.

CRUMS® is a completely web-based, modular solution

that is by design customer-centric, ready-to-deploy, and completely customizable as per a bank’s unique requirements or working needs. Select a module for details.

Facts

ACRMs are based on the concept of making service provision and customer relations better in an organization. For a financial institution this means being able to recognize the customer as a single entity across many different platforms and systems. For banks in operation for a substantial period of time this usually means existence of the customer in many different places and different isolated systems (very often legacy systems).
BCRM can only be as good as the data being provided to it from back end systems. CRMs provide banks with the facility of: • Defining profitable customers, • Implementing corporate rules and business processes for different customer types • Monitoring customer bank interaction activity • Creation of prospects database. • Facilitate campaigns and team selling.

CRUMS Facts

Crums goes beyond the scope of a simple CRM solution to address:

  • Creating a single information source for all branches, regions and offices of a bank.
  • Finding and maintaining valid associations between customers.
  • Timely on-the-go segmentation of prospects data (through integration with backend systems).
  • Improvement of the internal communications between different departments.
  • Create a single point for all system access and security by implementing a fool-proof auditing system.
  • Minimize “system usage” learning curves.
  • Provide monitoring and reporting for all business processes from a single point.
  • Tap all customer access points and provide management of each through a single source.
  • Overcome the problems being faced by the bank due to legacy system limitations.
  • Implement a 100% integrated plastic money solution for card application processing and card life cycle management

Crums

CRUMS® is a CRM, Middleware and Unified Communications solution for Banks that are looking to achieve or improve,

  1. Retaining of Customer and Customer Loyalty through better customer service
  2. Cross-Sells management
  3. Easy acquisition of new customers
  4. Better coordination among departments
  5. Effective product development
  6. 360 View of banks operations and performance
  7. Consolidated customer profiling across different platforms and systems
  8. System support for quick and better decision making